Summary
TLDR: The FCA’s promotions regime states that businesses must not promote investment activity unless done by an authorized person or exempt individual, including influencers with a commercial interest in the promotion.
Key Points
1. The FCA’s promotions regime prohibits businesses from communicating invitations or inducements to engage in investment activity unless the promotion is done by an authorized person or someone with an exemption.
2. Influencers who are posting about investments may be considered to be operating in the course of business, especially if they are employed or have a commercial interest in the communication.
3. This guidance aims to ensure that promotions related to investments are done in a responsible and compliant manner to protect consumers from potential risks.