Summary
TLDR: Telegram will start sharing ad revenue with creators in Toncoin (TON), causing the price of TON to spike 31%. Channel owners will receive 50% of ad revenue in TON, distributed via the TON blockchain. This move aims to create a virtuous circle for content creators to cash out or reinvest in their channels. TON has since dipped but is still up nearly 12% on the day.
Key Points
1. Telegram will start splitting ad revenue with creators, with payouts exclusively in Toncoin (TON).
2. TON’s price spiked 31% to a high not seen in over two years after the announcement.
3. Telegram channel owners will begin receiving 50% of revenue generated from ads displayed in their channels, distributed via The Open Network (TON).