Summary
TLDR: Maison Margiela launches MetaTABI Collection, combining physical and digital realms with NFTs featuring iconic split-toe shoes. Two editions available, offering physical Tabi boots and access to virtual experiences. NFT holders gain priority access to future Web3 projects and exclusive events, creating a new VIP program for the brand.
Key Points
1. Maison Margiela has launched the MetaTABI Collection, an NFT that combines token-gated product experiences with the brand’s iconic split-toe shoe.
2. The MetaTABI collection consists of two editions, with Tier 1 NFT holders receiving limited edition handmade physical Tabi boots, and Tier 2 NFT holders receiving a customized leather wallet containing the printed crypto wallet.
3. MetaTABI owners also gain access to virtual products across AR and metaverse platforms, as well as priority access to Maison Margiela’s upcoming Web3 projects through an NFT Mint Pass.