Summary
TLDR: Major video game studios like Blizzard, Square Enix, Roblox, Ubisoft, Microsoft, NCSoft, and Nvidia are using generative AI to automate tasks like NPC dialogue, level design, and character interactions to speed up game development and enhance player experiences.AI tools like Blizzard’s internal AI, Square Enix’s Midjourney, Roblox’s Code Assist and Material Generator, Ubisoft’s Ghostwriter, Microsoft’s AI design copilot, NCSoft’s digital human technology, and Nvidia’s Avatar Cloud Engine are being used to create more realistic and engaging game content. These tools are being integrated into game development processes to improve efficiency and creativity while sparking some concerns about the future of human game developers.
Key Points
1. Some of the most prolific video game studios are using generative AI to automate tedious elements of game design, like NPC dialogue and creating new levels of detail for in-game renderings, in order to speed up development and allow human talent to focus on more important aspects.
2. Generative AI is artificial intelligence that can create new content, such as text, images, or music, using prompts. It learns from a large amount of data to generate new, complementary content ranging from simple sentences to complex works of art.
3. Game developers like Blizzard Entertainment, Square Enix, Roblox, Ubisoft, NCSoft, Microsoft, and Nvidia are already using AI tools to enhance various aspects of game development, such as character renderings, NPC dialogue generation, streamlining game creation, AI design copilots for Xbox game developers, and creating more realistic character interactions through AI-generated voices and facial expressions.