Summary
Mike Amiri, raised in Hollywood during the ’80s hair metal scene, launched his luxury brand in 2013, combining his fascination with music, culture, and fashion with craftsmanship and opulent fabrics. The brand has since grown and is expected to earn over $350 million in 2023, showcasing at Paris Fashion Week and opening stores worldwide. Amiri has redefined the concept of a fashion house in the modern era.
Key Points
1. Mike Amiri, a fashion designer, was raised in Hollywood during the 1980s hair metal scene. He was inspired by the music, culture, and fashion of that era, particularly from clubs like the Roxy.
2. In 2013, Amiri launched his luxury brand using his own investment of $30,000. He combined the aesthetics he admired from the 80s with meticulous craftsmanship and the finest fabrics available.
3. Over the years, Amiri’s brand has gained immense success, with stores worldwide, regular appearances at Paris Fashion Week, and a projected revenue of over $350 million in 2023. Amiri’s fashion house represents a fresh and distinctly American perspective on what a fashion brand should be in the modern era.