Summary
TLDR: Telegram introduced a payment feature using Toncoin (TON) for ads, allowing channel owners to earn 50% of ad revenue. This move aims to enhance monetization and streamline advertising on the platform. Toncoin’s value fluctuated following the announcement, reflecting market reactions. Telegram’s $330 million bond sale has also impacted Toncoin’s market dynamics.
Key Points
1. Telegram introduced a new payment feature using Toncoin (TON) that includes a rewarding system for channel owners, enhancing platform monetization.
2. Channel owners on Telegram can now earn 50% of revenue from advertisements shown in their channels, benefiting from the platform’s extensive user engagement.
3. The adoption of TON-based advertisements by Telegram marks a significant development, leveraging the efficiency and speed of the TON blockchain for seamless ad purchases and precise control over ad placement.