Summary
Digital-asset startups are now offering airline-like loyalty points to attract loyal users, even though the rewards are not clearly defined. This comes as a response to the declining effectiveness of token airdrops, which have failed to retain users and are facing increased regulatory scrutiny.
Key Points
1. Digital-asset startups are offering airline-like loyalty points to attract more devoted users, despite not defining the rewards they offer.
2. Loyalty programs have emerged as an alternative to token airdrops, which have struggled to retain users and faced increased regulatory scrutiny.
3. The industry is reconsidering the effectiveness of token airdrops and exploring loyalty programs as a more sustainable marketing strategy.