Summary
Coachella attendees can earn perks and upgrades by playing a blockchain-based game called Coachella Quests. Completing quests will earn stamps and points that can be traded for exclusive benefits. Coachella is partnering with Ava Labs for this initiative, using the Avalanche blockchain. The Coachella Canvas app will be released for an enhanced experience at the festival. The purpose is to engage users and provide an elevated experience for attendees. Ava Labs is confident that their technology can handle the Coachella live experience. The partnership with Ava Labs is not Coachella’s first involvement with Web3. Fans can participate in the program without having to spend money. The activation hub for the Coachella Quest program will help players get started and provide a stronger Wi-Fi signal at the festival.
Key Points
1. Coachella Music Festival attendees can earn perks and upgrades by playing a blockchain-based game called Coachella Quests developed in partnership with Ava Labs, the company behind the Avalanche blockchain.
2. Completing quests at the event and on the Coachella Discord server will earn attendees “stamps” and points that can be traded for exclusive festival benefits and experiences, including access to the Oasis VIP lounge, unreleased music, and a rare NFT with two 2025 festival guest passes.
3. Coachella organizers will gain insights into attendees’ activities during the event through the game, allowing them to better understand consumer behavior and enhance the overall festival experience.