Summary
The BBC is using generative AI to create marketing materials for its TV shows, starting with “Doctor Who.” Human-written copy is first generated, then AI creates variations for approval. Success will be measured by industry metrics. The AI platform being used has not been disclosed. All AI-generated content will be labeled as such. This trial run may lead to broader use of AI in BBC marketing. “Doctor Who” was chosen for the experiment due to its thematic suitability and being produced by the BBC.
Key Points
1. The BBC is using generative AI to create marketing materials for its television shows, starting with “Doctor Who.”
2. The AI-generated marketing materials will be measured for success using industry standard metrics such as click-rates, open-rates, and post-impression conversion rates.
3. All marketing content created by AI will be labeled with disclaimers, informing readers that the materials may have been written with the assistance of AI.