Summary
The BBC abandoned plans to use generative AI in marketing materials for Doctor Who after receiving complaints. The decision marks a shift from earlier plans to use AI for promotional copy. The use of AI in creative industries has been controversial, with concerns about its impact on writers and artists.
Key Points
1. The BBC decided to abandon plans to use generative AI in its marketing materials for “Doctor Who” after receiving complaints from viewers following a trial.
2. The decision to abandon the use of generative AI for promotion marked a reversal from the BBC’s earlier announcement that it would use AI to create marketing copy for the sci-fi series.
3. The use of artificial intelligence in creative industries, including the entertainment sector, has been a source of controversy and has sparked discussions about the ethical implications of AI-generated content.