Summary
TLDR: 9dcc, a connected fashion brand known for pairing premium clothing with Ethereum NFTs, has launched its first full luxury fashion line, the 9dcc Collection 01, which includes over 60 items made with high-quality materials. Each item has an NFC chip linked to an Ethereum NFT for authenticity and community features. The collection is targeted at the “crypto mob” and will be previewed at NFT Paris and Paris Fashion Week, with pre-purchases available. CEO gmoney aims to redefine luxury fashion by focusing on convenience, culture, and deeper interactions with the audience.
Key Points
1. Connected fashion brand 9dcc has launched its first full luxury fashion line, the 9dcc Collection 01, featuring over 60 items including coats, pants, hooded sweatshirts, and more sourced from Italy, Japan, and the United States.
2. Each item in the collection has a sewn-in NFC chip corresponding with an Ethereum NFT, providing proof of authenticity and unlocking community features and other functionality.
3. The collection is targeted at the “crypto mob,” drawing inspiration from Yakuza street style and timeless gangster cinema, and is designed to be worn by tech founders and modern mavericks aiming for a formidable presence.