Summary
Yuga Labs, the creator of Bored Ape Yacht Club, has acquired NFT startup Proof, which is behind the Moonbirds collection and the Proof Collective membership program. Yuga Labs has acquired all of Proof’s properties, including Moonbirds, Oddities, Mythics, and Grails. The Proof team will join Yuga Labs and the Moonbirds collection will be integrated into Yuga’s upcoming Otherside metaverse game. Proof co-founder and CEO Kevin Rose will assist with the handover before becoming an advisor to Yuga Labs. The terms of the deal were not disclosed. Yuga Labs also plans to continue running the Proof Collective and align the Proof brand with its art world efforts.
Key Points
1. Bored Ape Yacht Club creator Yuga Labs has acquired Proof, the NFT startup behind the Moonbirds collection and the Proof Collective membership program.
2. Yuga Labs has completely acquired Proof and all of its properties, including Moonbirds, Oddities, Mythics, and Grails. The Proof team will be integrated into Yuga Labs, and the Moonbirds collection will be integrated into Yuga’s upcoming Otherside metaverse game.
3. Proof co-founder and CEO Kevin Rose will assist with the handover before becoming an advisor to Yuga Labs. The terms of the acquisition deal and the future branding of Proof are yet to be decided.