Summary
Crypto firms chose not to advertise during the 2024 Super Bowl, a departure from previous years when companies like Coinbase and Bitbuy ran ads during the game. Instead, Coinbase launched a stablecoin-focused campaign the day after the Super Bowl, highlighting the inefficiency of physical money and promoting the benefits of digital currencies. Bitbuy, on the other hand, is using the savings from not buying a Super Bowl ad to focus on other marketing campaigns. OKX also skipped running a spot during the Super Bowl to focus on existing partnerships. Marketing efforts around the US spot bitcoin ETFs are expected to continue.
Key Points
1. Fewer crypto firms chose to advertise during the 2023 Super Bowl compared to previous years, with the number dropping to zero.
2. Coinbase, a crypto exchange, launched a stablecoin-focused campaign the day after the 2024 Super Bowl, highlighting the inefficiency of physical money and promoting the benefits of digital currency.
3. Bitbuy, a Canadian crypto exchange, decided not to advertise during the 2024 Super Bowl but instead focused on other marketing campaigns that highlight upcoming milestones in the crypto industry. OKX also opted not to run a Super Bowl ad and instead focused on existing partnerships with McLaren Racing, Manchester City, and the Tribeca Film Festival.