Summary
Avenged Sevenfold launches Season Pass, a decentralized fan rewards platform on Web3, allowing fans to collect rewards for participating in band-related activities. Fans can earn rewards by redeeming digital stubs for concert tickets, streaming music, and buying merchandise. Rewards range from digital collectibles to free concert tickets and meet-and-greets. The band believes that established artists like themselves will drive Web3 adoption in the music industry, with emerging artists and fans already familiar with the technology. Despite initial challenges in educating their fanbase about Web3, Avenged Sevenfold aims to prove the real utility of Web3 for musicians and fans.
Key Points
1. Avenged Sevenfold, a heavy metal band, has embraced Web3 technology by launching their own line of Deathbats NFTs and creating token-gated ticket sales with Ticketmaster.
2. The band has recently introduced “Season Pass,” a decentralized fan rewards platform that allows followers to earn rewards by participating in activities related to the band, similar to the battle pass in Fortnite.
3. By slowly introducing fans to the benefits of Web3, Avenged Sevenfold aims to turn them into advocates for the technology, showcasing the positive aspects while acknowledging challenges like crypto wallet security.