Summary
Blizzard Entertainment is using generative AI for designing characters and environments in various games, but not in World of Warcraft. The company sees AI as a tool to assist artists, not replace them entirely. Some in the industry are concerned about AI devaluing the work of artists. Microsoft and its portfolio company Inworld AI are also developing generative AI tools for video games. Blizzard Entertainment did not comment on the use of AI in their games.
Key Points
1. Blizzard Entertainment is using generative AI to design characters and environments in several titles, but not in their flagship game World of Warcraft.
2. The company has implemented a proprietary AI tool internally to prevent intellectual property leaks and has warned employees against using third-party platforms.
3. Despite the benefits of using AI to streamline tasks and enhance creativity, there is still tension among artists who fear that AI may replace their jobs or devalue their work.