Summary
TLDR: Nissan Motor is accelerating its digital transformation by entering the Metaverse with trademark applications for Web3 technologies like NFTs and blockchain. They plan to offer virtual goods and services, including a virtual car buying experience through the “NISSAN HYPE LAB.” This move showcases their commitment to innovation and adapting to the changing consumer environment.
Key Points
1. Nissan Motor is accelerating its digital transformation by entering the Metaverse, as evidenced by the filing of four Web3-related trademark applications with the USPTO.
2. The trademarks cover brands like “INFINITI, NISMO, NISSAN” and signify a move towards digital commerce, virtual engagement, VR, NFTs, and blockchain technology, including plans to open stores and marketplaces for NFTs.
3. Nissan’s initiative in the Metaverse, such as the virtual store “NISSAN HYPE LAB,” demonstrates the company’s forward-thinking approach to meet evolving consumer demands, offering a complete car buying experience within the virtual realm.